Badges
CAIRL trust badge specifications — construction, sizes, placement rules, and misuse guidelines.
Badges
The CAIRL trust badge is the primary trust signal for platforms integrating CAIRL verification. It appears only where verification occurs — never as a site-wide endorsement.
Construction
The badge is a horizontal lockup containing:
- [C] compact mark — the bracket-framed C
- 1px vertical divider — separating mark from text
- Stacked text — "CAIRL" above "VERIFIED" in a rounded-rectangle outline
Specifications:
- Stroke: 2px, no fill
- Border radius: 6px
- Color: Badge elements share a single color (mark, divider, text, and outline all match)
Colorways
| Context | Color | Value |
|---|---|---|
| Light backgrounds | Trust Blue | #1E40AF |
| Dark backgrounds | White | #FFFFFF |
No other colorways are permitted. Both elements of a badge (mark and text) must use the same color.
Sizes
| Size | Dimensions | "CAIRL" text | "VERIFIED" text |
|---|---|---|---|
| Large | 200 × 60px | 16px | 12px |
| Medium | 160 × 48px | 13px | 10px |
| Small | 120 × 36px | 11px | 9px |
| Icon-only | 24–32px | — | — |
Below 120px width, use the icon-only fallback: the [C] compact mark alone at 24–32px.
Link requirement
Every badge instance must link to cairl.app in a new tab (target="_blank"). This applies to all sizes including the icon-only fallback.
Placement
Recommended placements
| Location | Size | Context |
|---|---|---|
| Verification entry point | Large | Where the user initiates verification |
| Age or identity gate | Large | Inline with the verification prompt |
| Checkout | Medium | Near payment or identity confirmation |
| Settings | Medium | Integration or verification settings |
| Footer | Small | Site footer, verification section |
Acceptable placements
- Hero section, if the section specifically describes CAIRL integration
- Trust or security section of a page
- About page for integrated platforms
- Verification-related emails
Prohibited placements
- Advertising or promotional banners
- Content pages unrelated to verification
- Product listing pages
- User-generated content areas
- Pop-ups or modal overlays
- Competitor comparison sections
Placement rules
- Badge must appear within the same visual group as the verification call-to-action
- Maximum two instances per page — one primary placement, one footer
- Both instances must use the same colorway
- Remove badge within 48 hours if the integration is suspended
Misuse
Use official assets only. Businesses must use the provided SVG or PNG files — never recreate the badge.
Prohibited modifications:
- Do not recolor, fill, apply gradients, or add backgrounds to the badge
- Do not change fonts, text content, or translate the "VERIFIED" label
- Do not stretch, crop, or change the aspect ratio
- Do not animate the badge (no rotation, pulse, fade, or hover effects)
Prohibited claims:
- Do not combine the badge with other logos (no co-branding)
- Do not use the badge to imply endorsement ("CAIRL Approved," "CAIRL Certified")
- Do not display the badge alongside verification depth codes (A-0, A-II, etc.)
Enforcement: Minor violations (clearspace errors) receive a notification and correction window. Severe violations (recreated badges, false endorsement claims) trigger immediate removal and potential integration suspension.