Brand Usage
Trademark rules and logo usage requirements when referencing CAIRL in your integration.
Brand Usage
When your business references CAIRL in documentation, marketing materials, or UI, follow these rules to maintain consistency and protect the CAIRL trademark.
The CAIRL name
Spelling and capitalization
CAIRL is written in all caps. No exceptions.
| Correct | Incorrect |
|---|---|
| CAIRL | Cairl, cairl, CairL, C.A.I.R.L. |
First mention
Include the trademark symbol on first mention in any document or page:
CAIRL™ identity verification is integrated into our checkout flow.
Subsequent mentions on the same page do not require the symbol.
Grammar rules
- CAIRL is an adjective, not a noun or verb
- Do not use CAIRL as a possessive or plural
| Correct | Incorrect |
|---|---|
| "CAIRL verification" | "a CAIRL" |
| "the CAIRL platform" | "CAIRL's platform" |
| "verified by CAIRL" | "CAIRLed" |
Do not expand
CAIRL is not an acronym. Do not expand it or present it as one.
Product names
CAIRL product names use a forward-slash namespace format:
| Product | Format |
|---|---|
| Vault | CAIRL/vault |
| MailGap | CAIRL/mailgap |
| OAuth | CAIRL/oauth |
The namespace is always lowercase. The CAIRL prefix is always all caps.
The word "Verified"
The word "Verified" in connection with CAIRL is reserved exclusively for the trust badge. Do not use "CAIRL Verified" in text, headings, or marketing copy outside of the badge context.
Attribution
Your business should include the following attribution in materials that reference CAIRL:
CAIRL™ is a trademark of reAPPlicate Incorporated.
This attribution should appear in the legal section or footer of the material.
Logo usage
When displaying the CAIRL logo alongside your own branding:
- Use only the official logo files provided through the CAIRL dashboard
- Maintain the required clearspace around the logo
- Do not modify, recolor, or add effects to the logo
- Do not place the logo on visually busy backgrounds
For detailed logo specifications, see the asset policy.